Starting Salary: $70,000 Plus our Full Benefits Package for you and your family, matching RRSP and periodic salary review
As a family-owned and operated business, we make sure everyone is welcomed into our company. The benefits we have in place for our employees extend to their own families as well. Just as every family has values they live by, our family values include high ethical standards, social responsibility, enhancing the communities we work in, and the well-being of all our stakeholders.
How we do our business and treat one another is what makes us great. Find out – Apply today.
Overview of Position: The Marketing Manager is responsible for the planning and implementation of the marketing strategy for a specific market segment. This includes developing the best product mix, determining the most effective distribution channels, conducting market research, generating appropriate promotional media and developing strategic marketing plan for each target.
This position develops and controls, in coordination with the Plant Manager; Production Planning, Sales, Shipping/Receiving, the processes and procedures affecting Raw Materials, Supplies inventory, and related ERP movements and accuracy.
Research and implement new product & markets
Contribute to the development of appropriate branding strategies
Work with the Product Development Group to determine product design, quality and packaging standards
Conduct market research activities
Analyse market conditions and competitive products for opportunities
Assist with the management of product line trademarks, patents and intellectual property in conjunction with the Vice President Flexible Films
Determine potential vertical and horizontal product & service opportunities
Develop marketing strategies by sector for new and existing products
Understand and research existing and new geographical locations
Create a product/educational binder for Sales
Prepare and send promotional/sample packages for potential and/or existing customers
Plan and conduct promotional and training seminars for customers and staff
Directly handle divisional purchasing with materials specifications supplied by the Engineering and R&D team and Supply Chain
Establish and maintain effective supplier relationships
Participate in a proactive program of sourcing and cost reduction
Maintain up to date supplier contact records in contact management database, as well as maintain the Supplier score card process
Monitor and communicate supply pricing and related information
Issue various service Purchase Orders as required
Assist with the development of, and implement advertising and promotional campaigns
Assist with the development of appropriate advertising graphics, messages and communications
Assist with digital marketing including websites and social media account management
Provide marketing support to internal and external customers
Identify new customers and markets
Recommend supply chain requirements for each geographical location
Maintain market based pricing levels and price lists for all products and services
Provide budgets, forecasts and long range plans for product lines
Assist with developing and maintaining sales, estimating and costing tools
Work with the marketing group to establish gross profit levels for distribution channels
Administer the Segment advertising and promotional budgets
Maintain a sound understanding of industry and competitor pricing levels
Determine discount levels and rebates
Develop prepaid shipment levels, freight policies and allowances
Establish standard terms and conditions including credit terms for segment clients
Establish sales and marketing coverage levels
Core Competencies: Fully engaged to achieve desired outcomes.
Focuses on product development through innovation and research, to establish and reach new and emerging customer markets.
Number of Years of experience: Minimum Two (2)
Proven problem-solving abilities
High degree of competence in written and oral communication
Driven, self-starter with superb interpersonal skills
Independent but able to work well within a team environment
Intermediate to advanced Microsoft Office Suite skills
Formal Education: University Degree in Business / Marketing or any acceptable Technical College Degree
We were voted one of Canada’s Best Managed Companies because of people just like you. We look forward to meeting you.
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